Established in 1824 The WSTA is the UK organisation which represents the whole of the wine and spirit supply chain, including producers, importers, shippers, wholesalers, bottlers, warehouse keepers, freight forwarders, brand owners, retailers and consultants.

The Brief

The management at WSTA wanted to create a fresh, but very easy to navigate site for their members, and website users.

Other requirements for the new site included:

• A robust content management system for maintaining the site
  
• An effective mechanism for communicating with their membership
• A reader updatable events calendar
• A mechanism that would allow sales of their value added reports

The Solution

Activate came up with a clean and modern design concept and deployed in on Activate CMS (Content Management System). The site is now very easy to navigate, which is critical as it contains a wealth of information on the Wine and Spirits trade.

To communicate with the WSTA membership, the Activate Newsletter System was integrated into the administration area of the site. Now the WSTA can quickly and easily email newsletters to their multiple user databases.

Instant Access was used for digital distribution of the WSTA's highly valuable reports. Members are able to download these reports on a no charge basis, while non-members use the secure shopping cart to purchase them.

Activate value added options included on this site are:

• Activate CMS (Content Management System)
  
• Activate Newsletter System
• Instant access for digital content distribution