Seven Dials comprises a seventeenth century network of streets, courtyards and warehouse buildings radiating from the central sundial monument just off Neal Street in Covent Garden. Seven Dials is one of London's most fashionable areas and has an eclectic mix of shops, restaurants, bars, theatres and hotels including Neal’s Yard – the birthplace of alternative therapies and treatments in the UK.

The Brief

• Create a concise, clear and effective message about Seven Dials as a destination
• Provide simple and effective CMS, allowing the Client to keep the site current and fresh
• Build and interactive and informational graphical display map of the village
• Increase the number of sign-ups for ‘Friends of Seven Dials’ opt-in newsletter
• Deploy an easy to use and effective Newsletter System to communicate with multiple lists of contacts

The Activate Solution

Once the design was agreed, we set about building the site around our core CMS system. In this build, we focused on how we could both increase interactivity, and increase Newsletter sign-ups. Activate built the site using the latest best practices for W3c compliance and search engine optimisation.

Finally, we designed and developed a powerful interactive map system which gives a user the ability to explore the area. This mapping system provides a graphical overhead view, with details for each property. The user can also use the online directory system specific to types of stores, retail outlets bars, restaurants etc.