Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines such as Google and Yahoo.

Activate provides search engine marketing services by creating well-built optimised pages to WC3 standards and meta tags based around your product or service area. We also provide ongoing SEO analysis with the aim of improving your websites search engine ranking.

Full analysis of your existing website.

Analysis of your existing website, including keywords and key phrases, current search engine position, competitor analysis and recommendations for changing the way your website is structured, if necessary.

This includes:

• Keyword Analysis – A report on current targeted keywords and phrases. Information on the current positions of your website for the targeted keywords in the most popular search engines.

• Link Analysis – Discover how many links to your site are found by the major search engines. Information on who links to you and your competitors.

• Page Indexing – Find out which pages are indexed on the major search engines.

• Website code (HTML/CSS) analysis - We will tell you what changes we need to apply to your web pages so they have a better chance of appearing in the top ten listings of the popular search engines. This includes searching for broken links, missing ‘alt tags’, missing ‘title tags’, missing ‘meta tags’ and code structure analysis.

• Competitor Analysis – A report on your competitors’ keyword usage and linking strategy.

We will then.

• Register you with the best search engines and directories that are the major traffic sources for most websites.

• Implement the changes suggested in our SEO analysis report.

• Review and research new keywords and key phrases. Build a list of the most effective and pertinent keywords for your website and with your approval, optimise your site content accordingly.

• Register your site with Google Analytics for accurate usage statistics.

On an ongoing basis we will provide.

Link Building – We will research possible link partners, evaluate the chosen websites and manage the correspondence with the site owners.

Landing pages – Creation of specific keyword optimised landing pages for marketing campaigns and promotions.

Keyword Analysis – Review the popularity of your keywords in the major search engines and find possible replacements.

Quarterly reporting on keyword search results - Find out the current positions of your website for the targeted keywords in the most popular search engines. In this report, we may recommend new keywords and key phrases based on our research. With your approval we will then optimise your site content accordingly.

Quarterly reporting on link building – Review the success we have had in adding new links to your site and discover how many links to your site are found by the major search engines. Find out who links to you and your competitors.

Quarterly reporting on website statistics – Find out about how many visitors you are receiving; where your visitors come from and how they interact with your site.

Quarterly page index report - Find out which pages are indexed on the major search engines.

Additional Services (optional)

• SEO Copywriting and Article Creation

• Online Tool Creation for Linkbait (example – Drinkaware unit calculator)

• Social Media Optimisation and Networking

• Blogging and Targeted Blogosphere Participation

• Writing and Submitting Press Releases

• Promoting Online Contests

• Establishing Online Reviews and Interviews

For information on our search engine services, please contact us on 020 8810 1003