Ray-Ban selects BrandBuz

London 16-09-2009- Ray-Ban has selected BrandBuz by Activate Media to help monitor its Brand and products on the web.

Managing brand has never been more complicated. The Internet and especially social networks makes the spread of information both instant and borderless. This can be a boon for positive information, creating the all powerful “word of mouth” marketing. Equally, negative information can quickly spiral out of control if left to its own devices.

BrandBuz is a web based tool that gives real-time “street level” feedback of what the market is saying – and NOT saying – about a brand, company, and products. BrandBuz aggregates and stores key word based information from websites including: YouTube, Flicker, Twitter, blogging sites and all the top news sites based on the specified criteria.

Using a sophisticated web application, BrandBuz consolidates the information into an attractive and easy to use “dashboard”, providing real-time views of what people think. Additionally, BrandBuz gives a statistical overview of activity and the ability to easily drill down to specific areas and entries of interest.

Will Thompson UK Brand Manager - Ray-Ban said: “It’s increasingly important to understand what is being said about your brand on the Internet and in social networks. BrandBuz helps us quickly and easily monitor, and potentially engage in, this dialogue. BrandBuz is potentially the best value marketing tool we can use in a rapidly changing environment”

Greg Rice of Activate Media said: “People take their sunglasses seriously and Ray-Ban is the major brand in that space. BrandBuz gives Ray-Ban a powerful tool to leverage Ray-Ban’s brand and products at the “street-level”.

Company information:

Activate Media provides a full range of digital media services, including operating a London based data centre. Established in 1992, Activate’s extensive experience and a pre-developed software library reward clients with robust new media solutions, which are both time and cost effective.

Activate Media services include:
•    Web Marketing and marketing intelligence tools
•    Website design and development
•    Intranet/Extranet development
•    Search engine Management (SEO)
•    Managed high performance web hosting

Contact:   Greg Rice   Activate Media  42 the Grove London W5 5LH
Email: This e-mail address is being protected from spambots, you need JavaScript enabled to view it      Tel: +44 (0) 20 8810 1003