Has everyone been telling you that you need to go mobile? There are already twice as many web-enabled phones as computers with internet access within the UK and that ratio is far higher in many other countries. Given that the number one activity for smartphone owners is browsing the web, this trend is going to accelerate. When it comes to showcasing your company or brand on a phone or tablet there are three approaches:
At the simplest level, you create a digital vessel to pour your brands goodness into that is user friendly on smaller screens. You can then add all manner of features, such as using a mobile phones gps feature to send relevant offers based on the users location.
Add a section onto your existing website or perhaps create a spin-off one that shares most of the same online content yet could have its own mobile-friendly navigation or, indeed, styling.
Here's where you can get smart. Design your website so that it automatically knows if a visitor is viewing on a phone or tablet and then instantly re-formats itself. This is a simple way to make your brand more accessible to mobile users.
So which approach is best? That all depends on the nature of your business. The only certainties here are that Activate has the skills to travel down any of these roads – without having to farm the work out to another agency – and that we’ll never try to oversell you.
What we will do, though, is listen carefully to what you hope to achieve and then give you sensible advice. And as any of our clients will testify, this is worth its weight in gold.