Founded in 2002, the International Cocoa Initiative (ICI) is dedicated to  eliminating the worst forms of child and forced labour in the growing and processing of cocoa beans and their derivative products

A unique partnership between NGOs, labour unions, cocoa processors and the major chocolate brands, ICI works to change the way cocoa is grown.

The Brief

The Main features of the brief were as follows:

• A simple to use and navigate multilingual site
• Features that would differentiate the ICI website from other web based NGO charitable websites
• Capture prospective donors and the ability to communicate with them
• Ability to play videos
• Multiple display tools
• Powerful and easy to use Administration system including content management

Activate Solution

Working with the ICI marketing department, Activate Media designed and developed an attractive and easy to use website, underpinned by our tried and tested Content Management System.

In addition to the normal brochure options, the site allows visitors from English and French countries to navigate the site in their choice of language.

As per our standard operation procedures, this site was built using the “best practices” for W3c compliance and search engine optimisation.