Know what the market really is saying about your brand!
Track the success of your campaigns in real time!
Talk to your target audience in the language they use!

Agencies in the fast moving digital PR space invest significant resources helping their clients to navigate and understand the vast and murky waters of the Internet. It’s not easy: It requires keeping track of huge array of endlessly shifting social networks, blogs, newsfeeds and audiences – and making sense of the conversations and messages you see and hear.  Keeping a close eye and ear on your client’s brand and monitoring the specific online campaigns you are running for them demands the best online communication tools available.

BrandBuz! allows you to tackle these challenges: To really know what the market is saying – and not saying – at the street level. BrandBuz! aggregates information from websites that provide information feeds, including news, blogs and social networks based on the criteria you specify. Using a sophisticated web application, Brandbuz! consolidates the information into an attractive and easy to use “dashboard”, providing real-time views of what people are saying about your brand, plus a statistical overview of internet activity and the ability to easily drill down to specific areas and entries of interest.

For Marketing Professionals, Brandbuz! offers a critical platform to make the most effective use of your resources:

• Spend time analyzing the information, not finding it
• Personalize the sources and dashboard to meet your needs, for example in managing an ongoing campaign – allowing you to act fast to enhance positive “chat” or combat negative perceptions
• Offer your clients’ brand managers real-time and consolidated analysis over time on what people are saying online about their brand
• Understand the language your target audiences use in conversations your brand, so you can craft more effective campaigns and interactions
• And by the way… You can also track how your competition and industry is doing!

Leading agencies around the world are already using BrandBuz! to track the ongoing discussions on websites that are of interest to their clients. BrandBuz! plays a critical role in keeping clients aware of the conversations happening around brands, products and services, adding a key new dimension to client relations.

Key features for the more technically minded include:

• Supports the most popular news and social networking websites (Flickr, Twitter, Google, Yahoo, Youtube, Technorati, etc.)
• Customisation of pages with client and/or agency logos and sources of your choice
• Ability to set up multiple view pages, such as one for your brand, one for your industry and one for your competitors
• Integrated RSS/Atom aggregator with tagging support
• Fully configured Saas (software as a service) model, full support, no technical hassles